It seems like everyone these days is getting into jewelry photography, including celebrities like Rihanna and Lady Gaga. The problem is, who’s going to crop out that sun coming through the window or that crooked shot if they want their designs to look amazing? That’s where retouchers come in. Find out why this service is so crucial for image-conscious designers and brands looking to create something special.
What is jewelry image retouching?
In the world of jewelry photography, there are two types of retouching: camera and studio. Camera-based retouching involves lightening and brightening a photograph, while studio-based retouching involves removing flaws that can ruin a garment’s overall appeal. The latter type is what’s known as “jewelry image retouching,” and it’s a fairly new practice, made famous by Stella McCartney.
What’s special about it?
Retouching is a common part of the prep process for any type of photography, but jewelry image retouching is unlike any other. While the work is performed in-house, it’s done exclusively by professional retouchers and stylists who have extensive knowledge and experience in the field.
How photo retouching can help jewelry companies in enhancing their products and sales
- Businesses with a high-end image to uphold
Brands that want to maintain a certain level of prestige and class should invest in jewelry image retouching, as their pieces are meant to be worn by the most influential people in the world. What kind of design will they focus on? What will they choose? How can they edit their work to make it more appealing?
- Designers who want a little extra help
Jewelry designers who don’t have anything against editing their work may also enjoy working with a professional retoucher to make their photos look as clean and extraordinary as possible. However, they should learn how to balance between adding effects and edits to make the final product more appealing and keep the integrity of the original piece intact.
- Photographers who want to make sure their product isn’t ruined by the media machine
Jewelry designers and photographers are in it for the long haul, which is why we recommend them to invest in retouching before even considering an online listing. A strong caption and a clear, legible copy will also help potential buyers make a decision as quickly as possible.
How it’s done:
Jewelry image retouching starts with the photographer. If you know what kind of look you’re going for, then that’s one thing. But if not, try asking a few questions with your client before moving forward. That way, they can be sure that the work will get done exactly as they want it. After all, if you don’t communicate your ideas clearly upfront, there’s a good chance the result will be wobbly and off-center.
Here’s what to expect from a typical retouching session:
While most jewelry photography services include the retouching of items like necklaces, earrings, and bracelets, these are just small parts of a larger project that could include more complex edits like reshaping the wearer’s facial features and even scanning in personal photos to make their image look “more real.” This kind of work is how you can create a more compelling photo with more detail and perspective.
While you’re working with a retoucher, they’ll likely have you walk them through the photo beforehand to prepare. They’ll then use their years of experience and Photoshop skills to take care of any challenges that arise and make the final product more appealing.
Photoshop skills and knowledge are required, but not necessarily the same thing. The goal of jewelry image retouching is to use the picture to convey something that the average person would never be able to see in a normal photograph. A truly gifted retoucher will be able to change what’s on the surface and help you create an image that practically jumps off the page, no matter how busy and distracting the background may look.
The jewellery industry is becoming increasingly competitive, so there’s a lot to gain by investing in Clipping Path Services and image retouching. Whether you’re planning to sell your work online or set up an e-Commerce store, having the right photo and the right caption will help you get noticed among millions of competitors. Set yourself apart by having your piece retouched today!
We hope this information was helpful. Thank you for reading.