E-Commerce, Photo Studio, Photo Retouching services are terms that go hand in hand as far as e-commerce photography is concerned. You have made a bold decision to sell your products online and that’s a sure way to expand your market base by showcasing your products to a large number of internet users in a more efficient and cost-effective method. However, your success in the e-commerce industry will largely depend on the quality of the photos that accompany your product’s description. A photo of your product speaks volumes compared to its description.
Therefore, you have a great responsibility of ensuring that your products’ photos are highly captivating to potential buyers. Hence, you will require having a well-organized and equipped photo studio that will produce catchy photos. This article aims at giving you a comprehensive guide to improving your product photos to high standards that will greatly influence your eCommerce product sales.
Essentials for an E-Commerce Photo Studio
Below are several tips on having high standard and efficient photo studio that will improve the quality of your products’ photos in great measures.
- High levels of cleanliness
Your photo studio should be spotlessly clean or otherwise, any mess present will ruin the quality of your photos. No prospective buyer would be comfortable ordering a product whose photo is taken in a dirty place. This also shows that the business is disorganized. A messy studio may contain trash, dis-arranged furniture, and dirty clothing. This would bring a negative reputation regarding your products and business as a whole. Therefore, ensure that your studio walls, floor, and background materials are clean before taking photos.
- Hire professional photographers
Hiring a photographer with great experience and skills in photography is highly recommended for the overall success of your e-commerce business. This is because he or she will advise you accordingly on the right setting of snapping your products Always hire photographers with the good reputation. You can find good photographers through the internet search or ask a friend(s) to recommend you one.
- Use correct lighting
It plays an essential role in determining the quality of your products’ photos. However, this does not mean using excessive light. Never take photos directly in the sun. Photo shooting can be done near a window where natural light is available. The key advantage of using natural light is that it’s free and easy to use and can produce high-quality photos when used in the right way. You can use an artificial lighting setup if your studio does not have access to natural light.
- Use the right background
Finding the right background for your photos is very important in e-commerce. Always ensure that the background color enhances the view of the product. This is by ensuring that the colors contrast. Consider a situation where you are snapping a black object yet the background is black. Certainly, the product will not be clearly viewable thus lowering the picture’s quality. You can also employ the use of backdrops in your photos especially the white ones. White backdrops help to bring out the color of your product and result in well-lit photos.
- Consider using models
Models are important when your business involves products like clothes, shoes, and glasses. They make your products seem more practical and this eases a customer’s choosing process since they can always compare their sizes to that of the models. Therefore, they are able to know whether a product can fit them or not. You should use different models, especially when selling products of varying sizes.
- Use the right equipment.
There is a wide range of equipment that is used in snapping and producing photos. You can take great photos of your products using a smartphone or a camera. However, the core issue is ensuring that their quality is acceptable. it is your responsibility to ensure that your camera settings are correct in terms of resolution, white balance, shutter speed and focal length. You can also consider using tripods to stabilize your camera or smartphone during the photo session. Other equipment may include artificial lighting equipment, shooting tables and production machines like photocopiers.
- Refine photos with photo-editing software
There are several Photo-editing Services option available on the in the market at a very low price or at a considerable price. Any successful photographer knows the importance of this tool in a photo’s quality. Therefore, acquire one for your business and use it to make final touches on your photos by resizing or adding effects to your photo. You can use the software to create templates for your photos to ensure consistency in their quality and size.
Having the right photo studio with good eCommerce product photo retouching service is a key factor that influences the success of any e-commerce business. The outlined tips will help you to produce eye-catching photos of your products and thus improving your business’s reputation, customer loyalty and profits.